Biotin Beauty

Our first project in the health/pharma space – a straightforward label design for Biotin Beauty, a new Biotin supplement from Opal Health in need of quick differentiation in a crowded and competitive market. 

PACKAGING

IDENTITY

Ecommerce is overpopulated by supplements, and they all look the same. For an effective new product with few endorsements and very little online reviews, the first task is to stand out from the noise. How?

Most supplements either look masculine and plain, or reliant on stock photography of ingredients and models. Our solution is accessible and puts beauty before science.

Blue and pink, one bold, one italic. The tagline of Biotin Beauty is ‘The Beauty Pill’. Purposefully, the dots in the bold font can be read as pills, especially when white on a grey base. The whimsical title fonts are balanced out by a more clinical typeface for all paragraph texts.

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