BOLD BRANDS

We work with the bold brands of tomorrow.

Regardless of the sector, today’s market environment is fiercely competitive and in a perpetual state of disruption.

Rapidly shifting consumer sentiment, underpinned by chaotic social trends; the normalization of revolution; escalating technology – the volatility of today’s market environment is, without exaggeration, unprecedented.

One key trend is how social media has destroyed barriers to access – particularly in the luxury goods sector. The dilution of luxury is a major problem for trusted luxury brands. Meanwhile, challenger brands are nimbly taking advantage offered by free platforms, creating direct relationships with a public that demands a more personalized experience.

This democratization of access is being tested by challenger banking brands, where unencumbered access to funds amounts to true personal sovereignty. On the other hand, established banking institutions begrudgingly survive in large part by their monopolies – this is a very unstable place for these brands to be.

HOW WE CAN HELP

Trust is the currency of brands. If your brand can be trusted, it can thrive. We create the conditions for trust to grow in your customers.

We do this in two ways…

First, we go deep – beyond logos, websites and social media. We pinpoint the absolute core of your message, and make it razor sharp to attract your ideal audience.

We’ve developed a collaborative brand discovery process that unlocks a company’s true vision, providing an invaluable foundation.

Next, we offer a remarkable design methodology to enhance, amplify, and secure your brand. Whatever we do, we aim to create something remarkable, personal, and secure.

We know we can offer exceptional design. But we’ve found the best way to help clients is through brand strategy first – a process of refining the foundation of the message. That process will naturally point the way to the best design solution…

Clients often come to us with a request to redesign their website or logo. When we ask some basic questions, we often find inconsistencies in their brand.

A brand is not a logo. A brand is not a sales funnel, brochure or social media strategy.

A brand is how your customers feel about you – your business, principles, and offer. A strong brand is the hallmark of a company that is known, liked and trusted.

If how you present your business isn’t aligned with how your ideal customer feels about you, the brand is weak, and the business will suffer.

When a brand is strong, your company’s core values and unique voice are perfectly expressed through design and customer experience; you earn the right to help your ideal audience.

What is Discovery?

Our Discovery product consists of collaborative sessions, designed to spark discussion. These sessions can last a few hours, or a few days, depending on the complexity and scope of your project.

By the end, you’ll have a comprehensive document that will lay out exactly who you are, what you represent, who your target audience is, and how to stand out.

The ‘blueprint’ can be used to continuously self- assess your own brand, and can also be given to designers to form a comprehensive creative brief – saving time and money with back-and-forth design correction, and providing peace of mind: your unique brand is defined.

The crucial insights gained during Discovery are our ‘bible’ for your project. They are a detailed instruction manual that allows us to design with your target, at every step of the creative journey.

INSIGHTS

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CONTACT US

contact@independentcurrencies.com

4 St James's Square
St. James's
London
SW1Y 4JU
United Kingdom

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