About Insights Solutions Sectors Case Studies DESIGNING FOR BREXIT The experience of Brexit in the UK has …Read More
The Brexit phenomenon is a clarion call to reasserting a nation’s lost identity.
These designs draw heavily on present day Bank of England circulating notes, as well as past designs form a distant age. In doing so, they express a desire to ‘return’ – back to a simpler time, before a polarized, politicized culture.
This impulse is very real in the UK. In researching these designs, I discovered countless visual touch points – book covers, posters, graphic design – that all reference Brexit, through the visual language of 50s, 40s, 30s and even 20s English design.
British design sensibilities, and especially England’s, are anchored to nostalgia, which arises in times of uncertainty. In order to reinstate British identity, there is a need to return.
These designs draw on classic British design, from the Royal Mint, De La Rue, as well as celebratory chinaware. At the same time, the format is the modern polymer notes – the dimensions of these notes match the current £10.