Independent Currencies

To coincide with the launch of our new website and our new brand colours, we gave our logo a subtle upgrade. Our new trademark reaffirms our mission and acknowledges our roots.

BRANDING

ICONOGRAPHY

IDENTITY

LOGO

Independent Currencies began as a consultancy focused exclusively on banknotes and other security document projects.

Although we’ve expanded into many other areas, we treat every project with the same meticulousness and craft as a banknote project. We see the banknote as the pinnacle of design – the creation of trust in a nation’s currency – it doesn’t get bigger than that!

Trust, craft, and the seamless blending of aesthetics and security features are the core elements of our ethos. This is reaffirmed in the next line: Decus Et Tutamen – Latin for ‘An Ornament And A Safeguard’. Originally inscribed along the side of the UK £1 coin, the phrase is a mission statement for our design: create a differentiated, protected and trustworthy product.

The logo itself is designed in the spirit of the US seal that appears on American currency. And just like a banknote, our logo’s fine details only reveal themselves on closer inspection.

What does the ‘I’ stand for? It is me? Independent? Idea? We like the visual double entendre – a line in a circle is a universal symbol for the power button on electronics.

We will also soon introduce some exciting brand colours: a warm, aged yellow, and a digital blue. They express our two feet in the world’s of printing and digital, and the combination of our playful approach with authoritative communication.

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4 St James's Square
St. James's
London
SW1Y 4JU
United Kingdom

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