BRANDING & INDENTITY

ANTI COUNTERFEIT

DIGITAL ASSETS

We group our activities in 3 sectors. Branding & Identity applies to our branding and design service. Anti Counterfeit covers our security document design, including banknotes, identity documents and certificates. Our Digital Assets sector is focused on partnerships within the NFT and cryptoart ecosystem.

BRANDING & IDENTITY

Independent Currencies was created by artist Tom Badley. Built from Tom’s unique combination of experience in the banknote industry, security printing, the NFT art world, and bespoke print design, the company draws on this rare combination. Read more about Tom Badley here.

CREATING BRANDS

  • Everything we do starts with identifying the challenge, and the win. This is the foundation of brand building.
  • We work collaboratively with clients to help express their goals, users and strategy, into a cohesive and coherent base.
  • We then define the visual identity of a brand – through messaging, product design, packaging design.
  • We can reinforce and protect brands using a range of printed and digital authentication solutions.

APPLICATIONS

  • Alternative Finance
  • Challenger & Niche Banking
  • Digital Assets Issuers
  • Personal Brands
  • RegionaL Economics Schemes
  • Monetary Authorities
  • Digital Scarcity/Luxury
  • Artists & Designers

WHY US

  • Over 10 years of design experience.
  • Projects completed across 22 countries.
  • More than 250 million people are interacting with our clients brands.
  • Security document design – specifically banknote design – is branding at its grandest: defining the ethos of a country and its cultural aspirations in a small piece of paper has given us insights into high impact design, precision, and the ability to interpret our customers’ goals.

ANTI COUNTERFEIT

Independent Currencies’ core is security document design and production. The company began with creating cash alternatives – independent currencies. We combine a strong artistic edge with print technologies to create secure and attractive physical documents – cash, passports and identity documents, certificates of authenticity, collectibles, as well as bespoke artwork with anticounterfeit features.

CREATING TRUST

  • Security document design and production is the creation of trust – through anti-counterfeit and quality design.
  • We excel in combining anti-counterfeit print technologies with art, to create attractive printed documents.
  • As well as making use of available anti-counterfeit technologies, we’re also able to create engraved portraiture found on banknotes.
  • We showcase our security document cabailities with ‘house notes’ and prototypes, available from our shop.
  • Currency Design
  • Banknote Manufacture
  • Branding
  • Paper Wallet Creation

APPLICATIONS

  • Private money schemes
  • Education & Certification
  • Pharmaceutical products
  • Government certification
  • Regional Money and Alternative Currency
  • Monetary Authorities & Government
  • Cryptocurrency wallet producers
  • Branding & Promotional Material
  • Collectibles & Gift products

WHY US

  • We are the world’s only security design studio with in-house intalgio printing capabilities: a print process that is usually unavailable to the private sector and short print runs.
  • We have pioneered cash-crypto hybrid products; we’re the first design studio to create paper wallet products with banknote-level printing.
  • We have worked on security document design projects in over 40 countries.
  • We’re partnered with accredited security printing facilities, data handlers, and innovative product designers in the blockchain space. Combining our in-house capabilities with patented technologies  allows us to create products and services to ISO standards.

DIGITAL ASSETS

The digital assets space is still young and fast evolving. We’re convinced that digital assets with a defined scarcity will be an essential part of finance, art, culture and life, well into the future. Independent Currencies has experience in this area, with over 100 NFTs tokenized on chain, and many more being released under founder Tom Badley’s name.

DIGITAL SCARCITY

  • With a background in creating physical financial assets, the digital space offers us unique opportunities to create new forms of gifts, assets and experiences.
  • Defined digital scarcity, made possible with blockchain, is the future of finance – it allows the monetization of everything.
  • Our role is suited to creating high quality artwork and assets that make use of our security document design knowledge base.
  • Through this, we can create stunning artwork that engages audiences and fans.
  • Creating and owning artwork of quality is for those brands that want to align themselves with scarcity, luxury, exclusivity, and high art.

APPLICATIONS

  • Art world; galleries, museums, auction houses.
  • NFT structured product releases and bundles
  • Metaverse, VR & AR
  • Retail: metaverse shopping and experiences
  • Digital gift issuers
  • Cryptocurrency exchanges
  • Token Issuers – crypto, social, commodity
  • Legacy retail, finance, media and collectibles companies looking to access the digital assets space.

WHY US

  • Founder Tom Badley has been on the ground floor of the digital assets space, with the first example of banknote design work tokenized on the Ethereum blockchain in 2019.
  • We are embedded in the cryptoart and NFT ecosystem, with quick access to key players in the market.
  • We now have tokenized over 100 assets across 4 platforms, and two blockchains.
  • We’ve completed multiple collaborations with metaverse founders, NFT platform developers, and IRL gallery owners.
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